Our desire is that Long Live Idaho will inspire Idahoans to live healthier, more active lives by increasing the awareness and access to free, research based information on proper nutrition and physical activity.
Develop and maintain a network of partner to provide consistent lifestyle messaging that improves the health of all Idahoans.
About Long Live Idaho: A need for consistent statewide messaging in Idaho to promote healthy eating and active living was identified at the Creating Healthy Communities Summit in 2014. In response, the University of Idaho, Eat Smart Idaho Southern District, assembled a committee of Healthy Eating Active Living (HEAL) members to work on developing statewide healthy lifestyle messages. In October 2014, they received the funding for this project and met with Idaho Department of Health and Welfare, and members of the (HEAL) network. Over 20 partners have joined the committee and have been meeting since January 2015. In May of 2015, a marketing agency was contracted by Eat Smart Idaho to provide professional marketing services for this exciting project. The agency was able to conduct focus groups and to identify what kind of messaging and venues would be best to promote healthy lifestyle messaging in Idaho. Thus the Long Live Idaho campaign was born, to provide consistent healthy lifestyle messaging to be used statewide.
to find out more information and to receive a link to download Long Live Idaho materials!